The established, Detroit-based journalist-turned-PR and social media manager longed for days once spent in a fast-paced newsroom.
“After establishing myself as a reporter in the print industry, I veered toward public relations and social media as a way to take on new skills and weather a tumultuous economy,” Casola said. “Many years later, I’ve gained insight into the changing face of media - all of sides of it – and that proves beneficial to my clients.”
Casola is a graduate of Michigan State University, where she earned her bachelor’s degree In journalism. She is an established media professional with more than two decades of experience. It ranges from her 11 years spent as a full-time reporter writing, designing pages and editing copy for the Observer & Eccentric Newspapers and contributing to magazines and online publications, to a solid reputation built in the public relations, social media. She previously worked in agencies ranging in size from startup to staffed-up and now specializes in the food, beverage, entertainment and hospitality industries. Throughout her career, Casola has always been an avid supporter of Detroit, its businesses and its sense of community.
“I am happiest when helping businesses grow and succeed,” Casola said. “Every job I have held has been a hard-working behind-the-scenes endeavor. I prefer it that way. Prologue is no different. This is about shining a light on those who give every ounce of energy to the work they believe in – be it a newly established restaurant, an event that brings people closer together, or a non-profit making positive change.”
Welcome to Prologue, the only venture rooted in writing, event and public relations services and offering an insider’s perspective of Detroit’s media and digital industries. The company aims to provide individuals and business owners with the professional advice, work and attention they seek – often at times when they need it most.
Services include: Public Relations, Media Relations, Community Relations, Branding, Events, Consulting, Advertising and Online Content, Reporting and Editing and Social Media Advising. Through cost-effective strategic partnerships Prologue can also connect clients with additional services ranging from photography and video production, graphic and web design, and digital content and email marketing.
Whether clients seek assistance with writing a press kit, are looking to partner with professionals to plan or promote a major event, need help launching a new business or maintaining a full-scale PR program, Prologue is ready to get started.
“At Prologue, one simple belief has translated into our mission,” said Casola. “Everyone has a story to tell. Are you ready to uncover yours?”