I should've learned long ago never to try to anticipate what the work day will hold. No calendar can fully predict your day when public relations, events or writing are the focus of one's business.
Still I had the audacity to imagine a summer Friday without major twists or turns! That's not why we get into this kind of work. "The expected" just isn't the entirety of the package.
Here's a peek at what it's really like, just over 4 months into the world of Prologue. We wouldn't have it any other way:
6:30 a.m. Bright eyed and ready to go - this is the sort of sunshiny summer morning PR pros dream of when planning an indoor-outdoor event. Even if it means skipping the all-important early hour at the gym that keeps us healthy, we get straight to work to check emails, send day-of-event reminders to media and then heading straight to the venue.
8:15 a.m. I hop in the car and check traffic routes on your trusty smart phone. Everything looks to be in-the-clear. Some work days are spent in the office, or running to meetings. This one will be on-the-go all day.
8:50 a.m. Volunteers are already on site and being coordinated at Downtown Boxing Gym Youth Program. Calling TV stations is a pleasure when all major networks say "we're on our way!" to an event and we spend the afternoon with a bevy of kind reporters and camera operators. The hardest part of any event? For a PR pro who's job is on the phone, on the computer and in-person, it's tough not to jump in and help the volunteers who are cleaning, organizing, planting flowers and likely wondering what I'm doing instead!
11:30 a.m. We're simultaneously monitoring media and providing updates and answers to clients and reporters on a wide range of subjects. We seek out a contact for a reporter at HOUR Detroit magazine by request and send in a photo to the magazine for another client - all on deadline.
1 p.m. I look down and feel so grateful to be wearing my Vans. This is a no-heels kind of Friday.
2 p.m. Logged in and working from outside of Germack Coffee Roasting Co. at Eastern Market. That caffeine fix never fails and I am thankful for a friendly and timely run-in with a few of my favorite Detroiters. While managing needs for current clients, we signed on a brand new one, and were able to check on a request for local T-shirt screenprinting company and got the lowdown on local performers. How's that for productive?
4:30 p.m. Checked in with reporters who asked for images from the days' event. Continue planning for blog posts due to VisitDetroit.com and for an upcoming work trip to the Nantucket Film Festival in support of the film The Sibling Code.
7 p.m. An excited wave hello to a local entertainment editor while enjoying dessert with friends post-work at GreenSpace Cafe in Ferndale. I'm thrilled to hear he's interested in learning more about ways to participate in TEDxDetroit, an event we're working on in the fall. As Director of Culture, a new position, my head is spinning with ideas and we plan to meet to talk more about it.
The clock never stops, but at some point, all batteries need to recharge. (I mean that both literally and figuratively since even my iPhone Mophie charger case is tested on event days like this one.) I head back home with the sun just about to set. Long long hot Detroit days - these are my favorite times of the year.
Does this sort of day sound familiar? Do you take your business with you where ever you go? Share a typical day in your work life with us, in the comments.
Stephanie Angelyn Casola founded Prologue as a writer, social media and PR professional with more than two decades of experience in media. She is addicted to wi-fi and minimalist design. Stephanie holds high expectations for coffee, craft beer and pizza, and grew up an avid fan of scary movies. Recently dubbed the "Queen Bee of hustle, media relations and coolness" when she's not working or traveling, she's probably ducking into a movie, rock show or museum. Email her at email@example.com.