I walked into a local coffee shop yesterday to meet a designer that Prologue collaborates with – and was also met with a conundrum.
Entrepreneurs know the scene. Every single seat in the house was taken. Laptops adorned every table - all while I stood there confused with a cold brew in hand.
Still, it’s one of the perks of being a business owner – to gather where ever, whenever and reach your goals. Now more than ever work can be accomplished in any environment. Having the flexibility to work from an array of locations is one of the highlights of the work we do at Prologue. It always seemed to me that working from a client’s location made sense. Being accessible and flexible always makes sense.
Having started my career as a journalist, I learned early on that being able to work in nearly any environment was crucial. That meant jotting down quotes or drafting stories in less-than-ideal writing spots - like during a rowdy sporting event, loud concert, or while a public meeting was still in session. And it was fantastic training.
Since the newsroom days, I’ve worked in all sort of settings. I’ve had a private office, worked from home, worked in open environments and coworking spaces. It never really mattered where I was, it mattered that I had the tools I needed and the drive to get the job done well.
This job has taken me from the barber shop to the bar to the beach, from a train station to an airplane, a couch to a coffee shop - and everywhere in between.
These days client needs can come up at a moment’s notice. I’ve come to love the ability to work remotely. Nothing feels more efficient or exciting than accomplishing considerable tasks while waiting for your flight on a layover.
Like a nod to The Minimalists, only a few important tools are necessary to do the job well, where ever you go. Working in creative industries – managing PR, developing events or writing content – requires at the very least the following:
The Must-Haves: A MacBookPro and iPhone with chargers; trusted Wifi or MiFi; a favorite bag to contain them; our strong focus and desire to succeed; plenty of water and at least one great cup of coffee.
The Good-to-Haves: Old school basics like a favorite notebook, trusty pen, access to a printer and business cards; a healthy snack, supportive chair and desk, sunlight, fresh air, inspiration, quiet.
The always-remember: Workdays should have a start and stop. While those vary widely for business owners, taking a break, a breath and a chance to experience life away from work is just as important.
What does it take to keep you moving forward in business? Where do you prefer to work?
Stephanie Angelyn Casola founded Prologue as a writer, social media and PR professional with more than two decades of experience in media. She is a proud TEDxDetroit producer, VisitDetroit.com blogger and admits she is addicted to wi-fi and minimalist design. Stephanie holds high expectations for coffee, craft beer, sushi and pizza, and grew up an avid fan of scary movies. Dubbed the "Queen Bee of hustle, media relations and coolness" when she's not working or traveling, she's probably checking out a movie, rock show or museum. Email her at firstname.lastname@example.org.