Starting a business in Detroit? Don't miss these free resources at DCDT

At Prologue, we offer PR, event and content services with a focus on new or growing businesses. That's one reason we love working with Lawrence Technological University's Detroit Center for Design + Technology. DCDT is home to a Design Incubator with the same goal - supporting new or growing businesses in Detroit.

Coming in June, the DCDT Design Incubator is offering a sneak peek at its resources to all those interested - for free. A Summer Workshop Series kicks off June 7 and Prologue is proud to offer the first workshop - Making the Case for Public Relations - at 6 p.m. Wednesday, June 7 at DCDT CoWork, 4219 Woodward Avenue in Detroit. We'll share insight into how to promote your business, define what the heck PR actually is so you can determine if it's right for your business and answer questions and networking.

Keep an eye on the Detroit.Design website or Facebook page for full details on the DCDT Design Incubator's free Wednesday evening Summer Workshop Series (including experts from Midtown Inc., Third Man Records, William + Bonnie, The Farmer's Hand, Detroit Denim, Wallside WindowsThe Launch ProfessorDetroit Art & Business Institute, Unsold Studio and more) or reach out to Prologue with any questions.

What's more? Cowork with Us is also June 7!


Lawrence Technological University is opening the doors to the Midtown-based DCDT for one day only – ALSO June 7 – to welcome all start-up entrepreneurs, freelancers, writers, designers, artists and creatives of all kinds. If you're looking for a space to co-work, collaborate, network or just want to tour the center, this is the day to do it. Grab your laptop and join us early for a day stocked with snacks and surprises (coffee, crepes by Crepe Day Twah, lunch, chair and hand massages to relax you by Douglas J. Aveda Institute, Happy Hour featuring spirits by Rusted Crow and more). CoWork with Us comes courtesy of Yelp Detroit, Prologue and LTU’s Detroit Center for Design + Technology Design Incubator


CoWork with Us from 9 a.m. to 4 p.m. Wednesday, June 7, 2017 is a free opportunity to enjoy the resources of one of Detroit's newest co-working spaces.


Making the Case for PR with Prologue at 6 p.m. Wednesday, June 7, 2017 is a free PR workshop.

Both are free and featured at DCDT CoWork at 4219 Woodward Avenue in Midtown. We only ask that you RSVP with your name, email and which event you might attend to by June 1. We look forward to seeing you June 7!

How I learned to stop worrying and dive into event season at Prologue

As a business owner, PR professional and event promoter I wasn't sure I'd survive the month of September. With so many amazing things happening all at once, I tried hard to remember to live in the moment and enjoy it all as it came along.

I had no less than one major event a week - and sometimes three! It's felt like the ultimate juggling act just to make sure all of the important details were addressed, all of the media needs were met with ample time to spare and the balance of work was handled.

And then there were the actual event days themselves - endless hours of running, mastering the art of adjusting at the last moment to every unexpected change, and the post-event media monitoring, connecting with those who attended, who assisted on all levels.

I have such a strong love for the city of Detroit for many reasons. It truly comes down to the people who live and work and create here. You floor me. You inspire me. I have the honor to work with many phenomenally talented people day in and day out. And each and every one of them since the day Prologue started has his or her own network of amazing people too. If I sound surprised, I am not. Just delighted every time what I know is true is reinforced.

My work has taken me beyond Detroit too. The events began with the launch of Steel City Films in Birmingham Alabama - where some truly passionate and talented individuals and seeking out the same in the independent film landscape - a space I know and appreciate.

Soon after, Rock City Eatery made its highly anticipated move from its longtime Hamtramck home to Detroit proper. A true husband-and-wife DIY effort it was inspiring to see every element come to life in a new, bigger space.

Rock City Eatery before the doors opened in Midtown Detroit

Rock City Eatery before the doors opened in Midtown Detroit

Once the city was well-fed, it would also be well-groomed.

We can leave it up to the amazing folks at Detroit Grooming Company and its Barber Shop. A brand dating back to 2013, its owners developed such a strong following, it simply called for its own old-school barber shop. Open since April the Ferndale-based shop was expanding and wanted to announce what will be its second location in Corktown in early 2017. It was wonderful to celebrate that announcement with the whole team and some of the city's finest culinary and entertainment pros! Looking at you Batch Brewing Co., Valentine Distilling Co., Chef Brennan Calnin and Shine on Kentucky Moon.

Detroit Grooming Company moments before the band, chef, brewmaster, bartender and crowd descended on its grand opening and announcement event.

Detroit Grooming Company moments before the band, chef, brewmaster, bartender and crowd descended on its grand opening and announcement event.

From there, we hit up Corktown to plan and execute an opening weekend embraced by all (except maybe the weather gods) when all-local market, cafe and pantry The Farmer's Hand made its quite grand debut. We worked together to craft a VIP and public opening that featured brands like The Mother Loaf, The Brinery, Reilly Craft Creamery and Zingerman's Creamery to start. Even Martha Stewart took notice.

Photo by Sarah Barthlow Photography | Unveiling the windows at The Farmer's Hand in Corktown.

Photo by Sarah Barthlow Photography | Unveiling the windows at The Farmer's Hand in Corktown.

Before we could catch our breath, though, it was time to coordinate all things performance, food and culture at this year's inspiring conference to end-all with TEDxDetroit 2016 at the Fox Theatre and Comerica Park.

Did we mention that amid the inspiring voices of Kisma Jordan and Mike Ellison, the bring-down-the-house moments featuring Aaron Draplin or the 4th Wall Theatre Company, TEDxDetroit featured everything from Detroit Bellydance to Fel3000ft to Ghostbusters Detroit? Yeah, it was awesome. I can't wait to steal some time, hide away and watch it all from start to finish online to get the full effect. Thank you TEDxDetroit producers for asking me to join your amazing team!

LInes awaiting entry at TEDxDetroit 2016

LInes awaiting entry at TEDxDetroit 2016

In the midst of all of the shows that must go on as of late, we all have day to day work as well - which meant that restaurants were preparing new menus, food trucks were partnering to feed the city's homeless, non-profits were earning national media and receiving praise and grants allowing them to serve the needs of students across the city. Writing deadlines had to be met, too. Pretty great stuff!

All I can say is thank you to all the patient and perfectly wonderful clients, colleagues, media professionals, editors and friends I know. It's been a wild ride for a first fall at Prologue.  Who else needs a coffee or a nap? I can't wait to see what's ahead!

Stephanie Angelyn Casola founded Prologue as a writer, social media and PR professional with more than two decades of experience in media. She is addicted to wi-fi and minimalist design. Stephanie holds high expectations for coffee, craft beer and pizza, and grew up an avid fan of scary movies. Dubbed the "Queen Bee of hustle, media relations and coolness" when she's not working or traveling, she's probably ducking into a movie, rock show or museum. Email her at